Up The Road

Lance on the new Madone

Here's a clip of Lance and John Burke talking about the new Madone shot from a digital camera.  We'll have the full presentation (better quality) available soon. 

Comments

Aaron Lombardi

Let me first start off by saying I'm a loyal Trek customer. My only bikes have been Treks, I ride on average about 300-400 miles a week and as my wife can attest- every weekend is usually centered around something with the bike- I was very interest in what Trek had to offer for 08 knowing full well things haven't been what they were for Trek since Lance stop winning the tour. Other companies such as Cervelo, Orbea, even Cannondale have made significant model changes in the last 2-5 years- which has compromised Trek's market share. This latest attempt (the 08 Madone) appears to be following more of a trend than breaking out and starting a new one. One disappointment has been the slopeing top tube. Why now? Previous models of the Madone were touted to be better than their slopeing tube competitiors.- Agian this seems like a concession and even a slight acceptance that the competition design was superior than what Trek was offering. As I read the info on the new madone- much of it struck me as a much larger theme- which was a bigger company trying to play catch-up with smaller innovative companies. For example, the P3 Cervelo Carbon has taken a huge chunk of Trek's market share in the Time-Trial/Triathlon market. Their bike looks, feels and rides sleeker than anything trek has to offer- and the results and sales speak for themselves. As far as the future, it is up to trek to decide if they want to make machines for the masses (i.e. the "lime" bike- (much like Schwinn) or start winning over people one bike and customer at a time with quality innovative, American design and performace. Now that Lance is gone, this becomes more important than ever- because now it's going to be all about the bike and not who's on it.

Scott Daubert, Trek Road Bike Brand Manager

Siggy-
All Madones are made in Waterloo, WI. Pretty certain there's no Giant factory there.

Brian

I don't know where everyone gets the notion that Madone's are made by Giant. Yes Giant started as a manufacturing company that made just about everyones bikes in Tawain and China, then realized they could be making their own too. Anything OCLV carbon and a majority of their mountain bikes are handcrafted in Waterloo.

John

This actually looks to be fairly revolutionary and I can't wait to ride one. Getting the bottom bracket wider (assuming they haven't blown up the 'Q' factor) is a great way to stiffen entire structure, similarly with the headtube. I ride a Scott Plasma for TT and Tri's and love the integrated seat mast, Trek's seems to be even cleaner (they don't have to build it around an aero tube setion, no fault of Scott)
I do most of my own maintenance, and the in-frame molding also seems very attractive..the BB and headset were the only areas I'm not equiped to work on and this seems to solve it.

The speed sensor moulded into the fork is also a great idea...could be worth the purchase right there.

I am rooting for Trek, this lineup looks to have them well positioned for the current market.

Mike Harmon

Wow! Lance is gone? Funny I didn't hear anything about that in the news, and I'm not sure Lance did either.

Let's face it: Great company; great bike; greatest rider.

End of story...

Jim Larsen

Interesting series of claims about the bike market. Too bad few are backed up by the facts. Try finding a Cervelo dealer with bikes in stock in sizes to demo. I don't own stock in Trek, but a little reality check is in order.

:)

catbox

I guess my madone would qualify as new seeming they built it and painted it in March. The month I got to ride it was great! Then, it cracked. Trek is building and painting a new frame up for me...can't wait to get back on the Madone!

Scott Daubert, Trek Road Bike Brand Manager

Aaron - I don't believe Trek touted the non-sloping top tube design as better. We stuck with it because it worked and ended up being one of the few companies that had a traditional looking bike. Indeed we have lost out on sales because we have not offered a sloping design until now. But, our new design takes advantage of a sloping top tube like no other company. We have removed redundant materials and added ride quality in our new seat cluster lug. Yet we retained all of the saddle adjustability of a traditional 250mm seat post design (and you don't have to cut the frame to find your saddle position).

Randy Parker

Trek claimed a drag advantage for the previous Madone. How does the 2008 compare? How much has the broader bottom end of the down tube increased drag?

Damon Rinard

We haven't had the new Madone in the wind tunnel yet. You're right that the broader down tube probably has more frontal area, but the seat mast has less, so on balance we're not sure if the drag is higher or lower...

Casey

Why a clamp on Front Derailleur instead of braze-on?

Damon Rinard

Hi Casey, The engineering team chose a clamp on front derailleur instead of a braze on for three reasons:
1. It's lighter. Despite the added weight of the clamp, the frame can weigh less since it's not necessary to reinforce the tube for a braze-on bracket, and without the bracket there are no bolts holding needed to hold such a bracket on the frame.
2. It's stiffer. A braze on bracket can flex, and even a stiff bracket can still let the tube wall flex. In contrast, a clamp surrounds the entire seat tube, significantly stiffening the derailleur for more precise shifting.
3. Using Trek's Net Molded (TM) frame lug technology to advantage, the engineers placed one of the bond joints right at the front derailleur - the doubled wall thickness of the bond joint strengthens the tube wall to easily withstand the clamp force, with no weight penalty.
4. Okay, four reasons. ;-) A band derailleur permits easier adjustment for different size chain rings, such as standard 53 tooth, compact 48 to 50 tooth, or even up to 55 or 56 tooth chain rings.
- Damon Rinard

Trent Corney

With the new bottom bracket you list that most current external BB bearing crank sets can be used with the new Madone. Does the Dura Ace SRM model qualify?

Almost. SRM is making some changes to their unit so it will fit on our new bike. We have been in touch with SRM for many months (because so many of the Disco team riders use SRM) so I know this is a hot topic. You might want to contact SRM directly to find out when their crank will work with our frame. -Scott Daubert

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