TREK ANNOUNCES SPONSORSHIP OF RADIOSHACK PRO CYCLING TEAM

It’s official: Team RadioShack to Ride Trek Bicycles Throughout 2010 Season

(Waterloo, WI) — Trek Bicycle confirmed today that it will be the official bike sponsor of the 2010 RadioShack Pro Cycling Team, continuing its relationship with Team Director Johan Bruyneel, 7-time Tour de France champion Lance Armstrong, and 11 other notable riders of the 2009 Astana Team.

“We are excited to fuel the success of our friends at Team RadioShack by providing the most technologically advanced bicycles and components in the world,” noted Trek’s Director of Marketing, Dean Gore. “Our sponsorship of professional athletes has consistently pushed Trek to innovate and produce products which perform at the absolute highest level, and we look forward to continuing these fruitful relationships.”

Trek and Team RadioShack held their first official meetings at a team camp in Tucson, Arizona December 7-12. While at camp, Team RadioShack riders were outfitted with 2010 Trek bicycles and Bontrager gear.

For their training and race rigs, riders received custom-fitted 2010 Trek Madone bicycles. As the latest in a line of bikes that have won 9 of the last 10 Tours de France, the 2010 Trek Madone represents the culmination of over 30 years of bicycle innovation, technology, and refinement. Team Shack riders will also receive Trek’s Prototype 2011 Speed Concept bicycles before gearing up for the Tour Down Under in January.

The newly-formed Team RadioShack Pro Cycling Team will also be riding Bontrager components and accessories throughout the 2010 season, including Bontrager wheels, handlebars, stems, bar tape, bottles, cages, and computers.

Cycling fans are invited to view live team camp photos and receive up-to-the-minute information by following Trek on Twitter and Facebook, as well as signing up for Trek’s monthly eNewsetter.