At long last, here is how the new Project One program works. On September 9th the P-One, build your custom bike site will go live. You'll be able to get to the P-One site from your favorite search engine or from a Madone bike page on trekbikes.com.
Design your bike beginning with the model bike you want. Madone 6.5 (including WSD) and 6.9 will go live on the 28th. 5.2, 5.5 and TTX go live on October 15th. From there you are free to roam. Pick a frame color then accessorize your ride with colored tires, wheel decals, housing and bar tape colors and your brake hood color (SRAM only).
Here are the best parts or the new Project One: there is no price increase in the new P-One and you can have your bike in just 14 days. You choose the frame color, your component colors even your component sizing - no up-charge, in your hands in 2 weeks. Component sizing choices like bar width, stem length, crank length, cassette size and double, triple, compact cranks are all free to you.
There will be cost added (or subtracted) when you change component level. If, for instance, you change from an Ultegra to a Dura-Ace grouppo or RXL to Aeolus wheels then you pay the difference. But your dream bike still gets to you in 14 days.
Here's the process: You can submit an order on-line or at your favorite Trek dealer. Your dealer will help you make all your sizing decisions (frame fit, stem length, etc). Your order is processed at Trek, your bike is crafted and shipped to your dealer for final assembly. You'll pick up the bike and ride!
Here's a screen grab of the develpment site we're working on:
The original Project One still exists but its now called Project One Signature Series. This is palette has more expensive color options and paint schemes and the delivery times are 30+ days. Each frame is painted by hand, one at a time and will have the artist's signature near the drive side dropout.
The website will tell a much better story than I can describe here so check back on the 28th for a test drive. In the meantime, enjoy these shots.
The bikes above are all new Project One bikes. The bike below is a Signature Series bike.