Lance on the new Madone

Here's a clip of Lance and John Burke talking about the new Madone shot from a digital camera.  We'll have the full presentation (better quality) available soon. 

10 Highlights from the Worldwide Madone Premiere

This just in my email box from an attendee of the all-new Madone unveiling..OK, he didn't provide the links, but I did...

Thanks for having me Scotty.  Great Evening.  Great Bike.  Here's my top 10 from the evening...

1. Enjoying the Calatrava-designed, Milwaukee Art Museum - a fitting venue for a beautiful bike.
2. Seeing the surprise entrance of Lance and his feedback on the all new Madone.
3. Watching dealers and media snap pictures and video like Paparazzi throughout the evening.
4. Enjoying the "talk show" style dialogue between Lance and John Burke.  Move over Letterman.
5. Hearing Madone development and testing stories from John Burke, Tyler Pilger & Doug Cusack.
6. Finally understanding the OCLV carbon frame lineup story.  Red... Black... White... Genius!
7. Being surprised with the intro of the new FuelEX with Travis Brown. Didn't see that coming.
8. Overhearing the Trek Palo Alto Dealer telling stories about Steve Jobs buying a Lime Bike.
9. Watching Trek designers & engineers share their enthusiasm one-on-one with dealers.
10.Bikes shipping Monday you say?  Awesome.

Madone on Exhibit at the Museum

The all-new Madone was looking good last night at the Milwaukee Art Museum

Slideshow: The Unveiling

Well the event went great.  The surprise?  Lance showed up. We'll have some video up soon. Take a look some pix from the evening. Click here to go big

Madone's Big Night Out

Tonight is the big night.  The all-new Madone makes it's international premiere to media and dealers from around the world.  We'll gather at the world-renowned, Calatrava designed Milwaukee Art Museum.

We are ready to roll. Bikes are ready to ship, supported by a great marketing campaign. Word is there will be a few surprises at the event.  Stay tuned for updates over the next few days.