Trek just finished hosting a 2000-guest event held in Madison, WI. The 10 day event broke down into four show blocks: informational seminars for inside and outside sales reps, a show for shop mechanics and salespeople and two product shows for Trek store dealers/owners.
The show for shop mechanics and salespeople was dubbed Backstage. It gave Trek the opportunity have face to face discussions with people that have hands-on interaction and influence with Trek products. Daily mountain and road rides, short technical seminars and Factory Tours filled the day and on the last night we turned the Trek parking lot into a circus. A live band (click here Supersuckers) rocked the show and a hair salon and tattoo studio was next to Dave Mirra's ramp show. It's inexcusable that I don't have pictures, I know.
Trek's advocacy programs are gaining momentum and making a diffrence. We contributed more cash to IMBA in the last year than the rest of the bike industry combined (link here). Our on-site event was a 1000 bike ride from downtown to the UW campus.
The product show was the real reason for Trekworld. The "booth" is an expo space that displays 350 bikes (all Trek brands) and countless information kiosks. The road bike display had all our new P-One paint schemes in addition to the bikes in the line - it covered up a fair bit of carpet.