Up The Road

More than a store: DreamBikes

At Trek we believe in the power of the bicycle to change the world. It's why we've made it our mission to get more people on bikes more often by giving more people the inspiration, opportunity, and cause to ride. We Believe in Bikes.

DreamBikes is a 501(c)(3) non-profit bike shop located in Madison and Milwaukee that believes bicycles can change lives and improve communities. The DreamBikes idea is that by providing youth of challenged communities with job opportunities where they can learn professional, as well as life skills, while also provide quality bikes at affordable prices to those that live in the surrounding area, communities can grow.

Originally founded as a partnership between Trek and The Boys and Girls Clubs of Dane County and The Greater Milwaukee Area, DreamBikes offers local teens the opportunity to prepare for the professional world. From bicycle maintenance to customer service to business management, DreamBikes offers versatile training to its employees, creating a strong base for a future professional career. But even more importantly, it offers inspiration and builds confidence, empowering the employees to make a difference in their own neighborhood.


                                        Bike maintenance is only part of DreamBikes' mission

The shop overhauls donated bikes and sells them back to the community at a low price ensuring that residents have access to safe, quality, affordable bikes. The team at DreamBikes also knows that bikes are a simple solution to many of the day-to-day challenges faced in their community. Through a micro-finance program, each DreamBikes location helps empower their community, making reliable, two-wheeled transportation accessible to more people, so that it's easier to get to work and school.


The Mobile Repair Program
Knowing that not everybody can get to a DreamBikes or afford to maintain their bike, the team takes their talents to the community through their mobile repair program to provide free onsite maintenance.


In 2012, DreamBikes worked with Madison B-cycle (Madison's community bike share program) and the Boys and Girls Club to customize some special bikes to be placed around the city for public use. For every ride on an ArtBike in 2012, $1 was donated to the Boys and Girls Club by Metcalfe's Market, a local grocer. 


Part bike shop, part jobs program, and part community-building catalyst, DreamBikes is a rare alternative to the negative options its employees are presented with every day. In communities where tough conditions exist, DreamBikes provides a supportive environment that shows its employees they can make their dreams reality.

Dreambikes_1_7_2012_#083                                                       The staff of DreamBikes Madison




The comments to this entry are closed.